Dofollow vs Nofollow Links: What Website Owners Need to Know
A simple explanation of dofollow and nofollow links and what they mean for your website and SEO.
July 26, 2026 15:26
If you have spent any time learning about SEO, you have probably come across the terms "dofollow" and "nofollow" links. They sound technical, but the idea behind them is straightforward. Here is a plain-language explanation of what they mean for your website.
What Links Signal to Search Engines
When one website links to another, it can act like a small vote of confidence. Search engines pay attention to these links as one signal of a site\'s credibility. The type of link determines whether that vote is passed along or not.
Dofollow Links
A dofollow link is the standard, default kind of link. It tells search engines to follow it and consider it as a signal toward the linked site. When a respected website gives you a dofollow link, it can contribute positively to how search engines view your site. These are the links most website owners hope to earn.
Nofollow Links
A nofollow link includes a small instruction telling search engines not to pass that signal along. These are commonly used for user-submitted content, paid placements, and some directory or comment links. A nofollow link does not directly boost your standing in the same way, but that does not make it worthless.
Why Nofollow Links Still Matter
Even without passing a direct signal, nofollow links can bring you real visitors, increase your visibility, and contribute to a natural, healthy link profile. In fact, a website with only dofollow links can look unnatural. A realistic mix of both is what genuine websites accumulate over time.
The Practical Takeaway
Do not obsess over labelling every link. Focus on getting your site in front of relevant audiences through legitimate means. A balanced mix of dofollow and nofollow links, earned naturally, is exactly what a trustworthy website looks like to search engines and people alike.
